Calling all IP professionals! Looking to deepen your understanding of IP licensing and take your career to the next level? Join us for the Basic Licensing Course (7-8 Nov 2024) and Intermediate Licensing Course (11 Nov 2024), co-organized by the Licensing Executives Society (Singapore) and IPOS International. What to Expect?Explore key aspects of IP licensing
Alex Haigh, Managing Director of Brand Finance, Asia Pacific in collaboration with the Licensing Executives Society (Singapore), delivered a presentation on 18 July 2024 focusing on the significant impact of brand valuation on business growth. Key points of the presentation included: These insights aim to provide businesses with practical tools and strategies to leverage their