LES Singapore at FLAsia 2025 – Unlocking Business Potential through Brand Licensing

Licensing Executives Society (Singapore) was proud to co-host a panel discussion on “Unlocking Business Potential through Brand Licensing – A Licensee’s Perspective” at Franchising & Licensing Asia (FLAsia) 2025 held in September.

The session, moderated by Catherine Lee, Vice-President of LES Singapore, featured industry experts Welly Tantono (Group General Counsel, SecretLab) and Adrian Kwong (Director, Consigclear LLC). The panel examined how businesses can leverage established brands to enhance market reach and reputation, while also navigating challenges such as partnership management, contractual risks, and brand alignment.

Key takeaways included:

• Strategic considerations when adopting brand licensing as part of business growth
• Best practices for managing collaborations and licensing agreements
• Understanding the potential pitfalls and risks licensees may face
• How global brands can be harnessed to drive visibility and expansion

LES Singapore was delighted to contribute to the conversation on how brand licensing can create new opportunities for businesses in today’s competitive landscape.