Joint Seminar with Brand Finance : Brand Valuation as a Growth Driver for Businesses – 18 July 2024

Alex Haigh, Managing Director of Brand Finance, Asia Pacific in collaboration with the Licensing Executives Society (Singapore), delivered a presentation on 18 July 2024 focusing on the significant impact of brand valuation on business growth. Key points of the presentation included:

1. Brand Valuation as a Growth Driver: Alex emphasized how brand valuation can serve as a powerful tool to drive business growth, enhancing marketing accountability and strategic decision-making.
2. Methods of Brand Valuation : He discussed various methodologies to arrive at the value of different brands and the benefits of the different approaches.  He highlighted the importance of optimizing brand structures and measuring the returns on media and marketing investments.
3. Licensing Strategy:  Alex also covered the application of market research and brand valuation in developing effective licensing strategies, sharing insights from his extensive experience in advising companies on brand licensing and structures for various clients.  Alex shared examples of valuations of famous brands such as Coca-cola, Ferrari and Porsche.

These insights aim to provide businesses with practical tools and strategies to leverage their brand value for sustained growth and competitive advantage.