LES Singapore at FLAsia 2026: Brand Valuation and Franchising – Licensing Executives Society (Singapore)

The Licensing Executives Society Singapore was pleased to participate in FLAsia 2026 with a panel session on “Brand Valuation and Franchising“, held at Marina Bay Sands Expo & Convention Centre, Singapore. The session brought together industry leaders from the fields of brand valuation, franchising and law to discuss the growing importance of intangible assets in business expansion and value creation.

The discussion examined how brand valuation can support franchising and licensing strategies, the role of intellectual property in building enterprise value, and practical considerations when structuring franchise arrangements. Panellists shared their perspectives on maximising brand value and leveraging intangible assets for sustainable business growth.

The panel featured:

Alex Haigh, Managing Director, Asia Pacific, Brand Finance
David Beal, Chief Marketing Officer, Jollibee Group
Alyshea Low, Partner, Skrine; President of the Licensing Executives Society Malaysia
Ruby Tham, Director, Drew & Napier LLC

LES Singapore thanks Franchising Licensing Asia for the opportunity to collaborate on this session and extends its appreciation to the speakers and attendees for their valuable contributions and participation.

We look forward to continuing the conversation on intellectual property, licensing, franchising and brand commercialisation through future LES Singapore events.