Today, data is a core business asset. However, when it comes to monetising data, many companies erroneously see data (and other intangible assets) as an IT issue and cost centre and approach the management of it from a technical challenge perspective. In fact, the monetisation of data and other digital assets are actually asset utilisation issues.
If you want to successfully convert data into value you need to develop a business case that carefully calculates not just the potential return, but also the costs and risks involved. This includes dealing with the legal, reputational, and technical risks and challenges, including identifying who the rightful owner of the data is. Does it belong to the customer, to a vendor engaged by the company or is it exclusively owned by the company?
Hosted by Lionel Tan, President of the Licensing Executive Society (Singapore), join Tyler Capson, Managing Director – Asia at global intangible asset advisory and valuation firm EverEdge Global, as he shares insights, case studies and practical advice on: